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Assessment report

Rebuilt pages · before and after

The LinkedIn page and the three positioning pages rebuilt, before and after, plus the reshare rule.

ClientACT-ON GROUP
Prepared byB2G · Authority
Date20 September 2026
Baselinefrozen 20 Sep 2026
Everything in this report was read from ACT-ON GROUP's own public surfaces, the website, the manifesto, all nine LinkedIn pages, the published references, on the date above. Figures are the baseline frozen at the start of the engagement; any claim we make in ninety days is measured against them.

Your LinkedIn company page, rebuilt. What is live today, and what replaces it.

Two real pages, not a description of a change: their page as published, and the rebuild beside it. Both pages, side by side puts them next to each other with every change annotated, and the rebuilt text is there to copy straight into LinkedIn.

The website is not here, and that is deliberate. The one page worth rebuilding is the manifesto, and it is rebuilt in full at step 3 with its own side-by-side view and HTML export. The other 31 pages get a findings note for your web team. Saying it twice would just make the deliverable look bigger than it is.

Your LinkedIn page, cloned and rebuilt · the real page, not a table

the surface a buyer lands on

Live today is your page as published: the cover and the logo were downloaded from LinkedIn on 21 September 2026 and every word is quoted from it. Rebuilt is the same page carrying the manifesto’s position. Both pages, side by side puts them next to each other with all eight changes annotated, and Copy the rebuilt text gives you the tagline and the About ready to paste.

Showing the rebuild Both pages, side by side Export the rebuild as HTML
Nothing on the left was written by us. Their cover, their logo, their tagline, their About, their empty Featured section. That is what makes the right-hand column an argument rather than a preference.

The rebuilt text, ready to paste

2,596 characters against LinkedIn’s 2,600 limit
Tagline120 characters, shown everywhere LinkedIn shows your name
Aboutthe first 250 characters are all most people see
Edit any of it here first if you want; the Copy button takes what is in the box.

Why the About is long

A company About is not a tagline, it is the page a buyer reads when they are already interested and deciding whether to call. Short is a cost here, not a virtue: the current one is 46 words and answers no question a buyer actually has.

→It opens on the manifesto’s own lineso the two surfaces stop selling different companies
→“When to call us” comes before “who we are”four situations, named the way a buyer would name them
→Three refusals with a pricethe only claims a competitor cannot copy tomorrow morning
→Five checkable numbers23 years, 290 clients, 225 references, 83 cases, 650 consultants
→The four practices are named in itwhich is what makes the algorithm able to classify you at all
→It ends on one next stepthirty minutes, and a promise to disqualify you

The banner and Featured, downloadable

Rebuilt banner

1128 × 191, built in your AvenirNext and your gradient, using the mark you actually publish. Nothing that matters sits in the outer 8%, because LinkedIn crops it on mobile.

Featured is empty today. 13,335 followers arrive on the page and there is nothing to click, so the visit ends there. Three cards, one click each, and the third is the only conversion point the page has ever had.

Do this before anything else · the reshare rule

costs nothing
Julien posts today · HRIS6,844
+ GROUP20,180
+ DATA30,596
+ TECHNOLOGY · STRATEGY36,714
+ Belgium · Switzerland · Germany · INSIDE42,211
6.2× the reach. No budget, no new content, one rule across nine pages, and it applies to every partner you add. The rebuilt page is worth more once the estate carries it.

Score on the LinkedIn company page

4 → 8 · two points held back until the partner pages are live and the reshare rule has run a quarter

Confidential · prepared for ACT-ON GROUPrebuilt · en