Eight changes, and the reason for each one. The left-hand page is their real page: the cover and the logo were downloaded from LinkedIn on 21 September 2026 and every word is quoted from it.
Today
“#HumanTech. The way beyond…” over gradient circles. An invented category and a phrase with no object: beyond what, for whom, to do what.
Rebuilt
The manifesto's own first line, then the promise, then four numbers that cost money to be able to say. A buyer knows within two seconds whether this firm is for them.
Today
“Leading player in #HumanTech.” A self-awarded title in a category with no competitors, no search volume and nobody asking for it.
Rebuilt
“HR, data and IT transformations that hold · 650 salaried consultants, no day-rate bench.” What you do, and one thing you refuse, in the 120 characters LinkedIn shows everywhere.
Today
The About opens on “leading player” and “recognized expert”. LinkedIn cuts it at “see more”, so two self-awarded titles are all most people ever read.
Rebuilt
It opens on the conviction and the failure: technology on its own is nothing, and programmes fail on rules, governance and teams. That is the part worth spending the fold on.
Today
One paragraph of capabilities: organisational, digital, cultural transformation projects. A reader has to translate that into their own situation, and most will not.
Rebuilt
Four situations, named the way the buyer would name them: a payroll that has to run next month, an HR system to rebuild without stopping the business, HR data nobody believes, a programme taking on water.
Today
“We will meet all your expectations”, and an About that refuses nothing. A firm that refuses nothing has chosen nothing, and a buyer reads that instantly.
Rebuilt
No day-rate bench, no vendor commission, and briefs they decline. Each one costs money to mean, which is why a competitor cannot copy them by tomorrow morning.
Today
Not one figure appears on the page. Not 23 years, not 290 clients, not 650 consultants, not 225 published references.
Rebuilt
All of them, stated plainly, each one verifiable against their own published site. A claim a buyer can check is worth ten they must take on faith.
Today
Nothing. 13,335 followers arrive on the page and there is nothing to click, so the visit ends there. It is the cheapest thing on the page to fix.
Rebuilt
Three cards in the manifesto's own order: the position, the proof, the next step. One click each, and the third one is the only conversion point the page has ever had.
Today
A phone number and an email address at the end of a paragraph. No next step, nothing offered, nothing asked.
Rebuilt
Thirty minutes with a partner, not a salesperson, and the promise that a partner will also tell you when Act-On is not the right firm. That last line is what makes the first one believable.
Copy the rebuilt text. Tagline and About, ready to paste straight into LinkedIn. The About is 2,596 characters against their 2,600 limit.
Their page read and downloaded from linkedin.com/company/act-on on 21 September 2026. Prepared by B2G.