Seven changes, and the reason for each one. Nothing here was invented: every sentence in the rebuild is built from something already published on their own site.
Today
400 words establishing that the world is changing, before anything is claimed.
Rebuilt
One Friday evening, a payroll that will not run, eleven thousand people at risk, and one decision everybody assumed somebody else had taken. A buyer who has lived that night cannot stop reading.
Today
“Technology is nothing on its own” sits at roughly 75% of the page, after 800 words.
Rebuilt
It is the turn of the page and it lands immediately after the scene, so it reads as a conclusion a reader reaches with him rather than a claim they are asked to accept.
Today
A belief stated and then illustrated with vocabulary: symbiotic, unifying, #HumanTech.
Rebuilt
Three refusals with a cost attached: 650 salaried consultants and no day-rate bench, no vendor commission, and briefs they decline. A conviction a buyer can check is worth ten they must take on faith.
Today
“We proudly stand as the leading #HumanTech player.” A self-awarded rank in a category with no competitors, no search volume and no buyer asking for it.
Rebuilt
Removed entirely. It is replaced by what they refuse, which is the only kind of claim a competitor cannot copy the next morning.
Today
STRATEGY, HRIS, DATA and TECHNOLOGY as four links in the footer of the page, a menu.
Rebuilt
Four places a programme can give way, each with an accountable partner. Same four names, but now they are the reason to call rather than a list of departments, and they are the bridge from the firm to the person you will actually work with.
Today
The page is published by a company and closes on a hashtag. His name appears as a caption.
Rebuilt
Philippe Ferry signs it in the first person and takes the consequences: “If a programme we open does not hold, I am the one to tell.” A manifesto signed by someone is a different object from one issued by a brand.
Today
Four practice links. Nothing to answer, nobody to reach, no next step.
Rebuilt
“What is your Friday evening?” Name, company, work email, deadline, three lines. It says what you get, what is asked of you, and that a partner will also tell you when Act-On is not the right firm. That last promise is what makes people fill it in.
Export the rebuild as HTML. One self-contained file. Fonts and images are embedded, so it opens offline with no server and no assets folder.
Export the rebuild as HTMLCloned from actongroup.com/notre-manifeste and /en/manifesto on 21 September 2026, in their own design system. Prepared by B2G.