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Assessment report
Firm positioning v0.1
One position, who it is for, what it refuses, four claims with one named owner each.
ClientACT-ON GROUP
Prepared byB2G · Authority
Date20 September 2026
Baselinefrozen 20 Sep 2026
Everything in this report was read from ACT-ON GROUP's own public surfaces, the website, the manifesto, all nine LinkedIn pages, the published references, on the date above. Figures are the baseline frozen at the start of the engagement; any claim we make in ninety days is measured against them.
One position, in words a buyer would use. A draft, not a decision.
Written from your own site, your own client list and your three answers. One person signs it off, not four practices, and it stays editable for as long as it takes. Partner onboarding does not wait for it.
ACT-ON GROUP · firm positioning v0.1
our draft · awaiting one approver
The position
We make HR, data and IT transformations hold, and we do it with our own consultants, not a day-rate bench.
Who it is forHR directors, payroll directors and CIOs in organisations of 1,000–10,000 peopleWhereFrance, Belgium, French-speaking SwitzerlandThe problem we ownProgrammes that fail on rules, people and governance, not on softwareWhat we refuseDay-rate staffing. Vendor commission. Promising to meet every expectation.Proof23 years · 290 active clients · 650 consultants · 225 named references · 83 published casesLeading practiceHRIS, payroll & administration (64% of accounts are HR-bought)
One claim per practice, one named owner each, no two practices say the same thing
HRIS
An HRIS programme fails for human reasons
J. Galtier
Technology
The ESN day-rate model is broken
E. Fosse
Data
AI without the business produces nothing
N. Eimery
Strategy
held, Galtier already carries HRIS; one person cannot own two claims
double-loaded
What changed, and why
→#HumanTech is goneAn invented category no buyer searches and no algorithm can classify
→The refusal moved to the front“No day-rate bench” was on your least-visited page. It is the only claim a competitor cannot copy.
→Numbers replaced adjectives“Leading player” out, 290 clients and 650 consultants in
→HRIS speaks firstYour client list already decided this; the website had not noticed
→Four claims, four ownersEnds the internal competition where three practices sold “transformation” to the same buyer
One approver, not a committee. Seven contradictions between your website and your LinkedIn page exist because four teams each wrote their own version. A consensus gate reproduces the problem. Name one person; everyone else comments.
Your partner's version comes next. Phase 2 derives Julien's positioning from this page. If it changes later, his rewrites with it, that link is the point of doing the company first.
Who signs this off
e.g. Philippe Ferry, Président
Can approve, amend, or park it. Parking it does not stop Phase 2.
practice leads, marketing…
They see it and comment. They do not hold it.
Not a blocker. If this needs three weeks of internal debate, take them. Julien's profile can be rebuilt on the HRIS claim alone, and a partner already publishing is the best argument for settling the firm's version.
Confidential · prepared for ACT-ON GROUPpositioning · en