Assessment report
Leadership visibility report
Nine leaders and seven territory directors: the job title the website publishes against the headline each one actually uses.
Sixteen leaders. 1 of them publish nothing of their own, and the audiences that exist have mostly stopped answering.
A buyer who hears your name searches for a person, not a company. Below, for each of them: the post your own site publishes, an authority score, what they actually publish, and what a buyer concludes after thirty seconds on that profile. The score reads behaviour, not fields. Whether they post, how often, and what share of their own audience answers when they do. That is deliberate: ten of these sixteen show a logged-out buyer no headline at all, so a score built on headlines could not rate them, and a headline on a silent profile persuades nobody anyway. Everything here is read the way a prospect reads it, logged out, and every post was opened to confirm who wrote it. We also went looking for country leadership, and found it.
Publish nothing of their own
1/13
Of the leaders we could read. They reshare the company page instead, which reaches the audience they already have.
Post monthly or more
4/13
A working cadence, held without anyone asking. This is the habit the programme has to spread, and you already have it in-house.
Under 1% of followers respond
7/12
Measured on their own posts, per follower. The audience exists; it has mostly stopped answering.
Firm authority score
5.1/10
Averaged over the 13 profiles whose activity LinkedIn rendered to us.
Fix these first
Emmanuel DEMUNCK (the sales conversation, 2/10), Julien GALTIER (HRIS and STRATEGY, 4/10), Eric FOSSE (TECHNOLOGY, 5/10). They own what the firm sells, and they are the lowest scores among the people who do. The score is behaviour, so every one of these is fixable by deciding to publish.
3 profiles not rated: LinkedIn would not render their activity to a logged-out reader. Eunice FERNANDES, Erell SADOWSKI, Alain ROSSI
Audience against response, your three largest
The three biggest audiences in the firm, and the share of each that responds to its owner’s own posts. Franck MICHEL, with 13,000 followers, is answered by 0.05% of them. The best response rate in the firm belongs to Philippe FERRY, on 1,592 followers: 15.1%. Reach and response run in opposite directions here, which is why buying followers is not the work. This is measured per follower, not per impression. Your own LinkedIn analytics divides by the people who actually saw the post, so the figure you see there will be larger than the figure here. The two are not in conflict; ours is the conservative one, and it is the only one a stranger can compute.
A reshare is not a post. We opened every item on every profile and took the author from the post itself, because LinkedIn writes “shared this” over a person’s own posts on a logged-out view and reading that label as a reshare told us the exact opposite of the truth. Only posts whose author we confirmed count as theirs.
Reach is deliberately the lightest and Response the heaviest of the three that can be compared, because reach is the one thing a person cannot change by deciding to, and response is the only one that says whether anyone is listening.
5 of 6 read
2 posts of their own in the last 12 months, 6 reshares of other people’s. Median own post: 15.1% of their followers respond. That is everything LinkedIn serves a logged-out reader; there may be more further back.
We cannot say. LinkedIn serves an anonymous reader only his name and his city, so what the President's profile says to a buyer who is not logged in is exactly that: a name and a city.
2 posts of their own in the last 12 months, 7 reshares of other people’s. Median own post: 1.9% of their followers respond. 1 further item could not be attributed to an author, and is left out.
His conviction about people is real, and it is in the About section, which a buyer reaches only after opening the profile and scrolling. Nothing we can read says payroll, GTA or HRIS. His headline is not served to a logged-out reader, so we do not claim what it says.
1 post of their own in the last 12 months, 7 reshares of other people’s. Median own post: 0.23% of their followers respond. That is everything LinkedIn serves a logged-out reader; there may be more further back.
Thirty-five years of running teams in France and abroad, written in his About and reduced to two words on your own site. The firm's most senior biography is reached only by someone who already cared enough to click.
9 posts of their own in the last 3 months, 1 reshare of other people’s. Median own post: 0.25% of their followers respond. Publishes a Services block naming 4 services. That is everything LinkedIn serves a logged-out reader; there may be more further back. 1 further item could not be attributed to an author, and is left out.
A name and a city to anyone not logged in, and nothing else we can read. He runs your second-largest audience, and your own DATA page calls him “Directeur ACT-ON DATA” while his profile tells a logged-out visitor nothing.
5 of 6 read
9 posts of their own in the last 11 months, 8 reshares of other people’s. Median own post: 0.70% of their followers respond. That is everything LinkedIn serves a logged-out reader; there may be more further back.
A name and a city to anyone not logged in. The person who owns your one uncopyable claim, néo ESN and made in France, gives a logged-out reader nothing that connects him to ACT-ON.
No posts of their own in the last year, 15 reshares of other people’s. Publishes a Services block naming 8 services.
His About is the company slogan, the sentence your competitors publish near-verbatim. The sales director repeats the least ownable line the firm has, in the one field we can read.
9 posts of their own in the last 4 months, 7 reshares of other people’s. Median own post: 0.05% of their followers respond. Publishes a Services block naming 7 services. That is everything LinkedIn serves a logged-out reader; there may be more further back.
The largest personal audience in Neuilly, thirteen thousand people, reading an About made of consulting keywords that never once mentions marketing, which is the function he runs.
Eunice FERNANDES
LinkedIn would not render this profile’s activity to a logged-out reader on any attempt, so we cannot say what this person publishes. One signed-in pass settles it.
Activity not readable logged out.
Nothing at all. Your own leadership page sends the reader to an address that no longer exists, which reads as a firm that does not maintain its own site.
Profile gonethe link on your site leads nowhere
LinkedIn would not render this profile’s activity to a logged-out reader on any attempt, so we cannot say what this person publishes. One signed-in pass settles it.
Activity not readable logged out.
To a buyer who is not logged in: a first name and a city. In a firm whose deepest practice sells to HR directors, the HR director gives a logged-out reader nothing, and her profile does not even carry her surname.
Photos and job titles taken from your own site, and quoted in the language you are reading: the nine leadership titles are ACT-ON's own English wording from actongroup.com/en/group/, not our translation. The territory page has no English edition, so those seven role labels are our translation and the cities are left as they are. Headlines read from each profile, verbatim · every follower count and every territory portrait re-read profile by profile on 21 September 2026. Where LinkedIn publishes a rounded figure only, the row says “about” rather than inventing a precise one, and a director whose profile yields no portrait keeps a monogram rather than a borrowed picture. Every response rate is divided by the exact follower count, never the rounded one, because 7,854 and 8,000 give visibly different rates.
On 12 of these rows the rate counts reactions only: LinkedIn prints a comment count on a logged-out post only when there is one, so we add nothing we did not see.
The answer to your question about coherence
Ten of your sixteen leaders show a stranger nothing but a name and a city.
The headline is the line LinkedIn shows everywhere a person appears: search results, comments, invitations, “people also viewed”. We read all sixteen the way a prospect does, without signing in, and for ten of them LinkedIn served a name and a city and nothing else. We are not telling you those fields are blank; we are telling you what a stranger gets, and a buyer is a stranger. Every profile we could read belongs to a territory director. Not one of the nine in Neuilly was readable.
What we can read points the same way. Julien Galtier's conviction about people, Marc Garrido's thirty-five years, Franck Michel's consulting keywords: all real, and all in the About section, which a buyer reaches only after deciding to open the profile and scroll. The firm's best material sits one field below the one that is read.
Two rows are worse. Your CFO's LinkedIn button points at an address that no longer resolves, so the site has been sending visitors to a dead page. And the directors of DATA and TECHNOLOGY, running 10,416 and 4,358 followers respectively, give a logged-out reader nothing at all, not even an affiliation to ACT-ON. Meanwhile six of the seven territory directors wrote a headline anyone can read. Nobody is deciding what these people say they do, and where nobody decided, the regions decided for themselves.
Yes, there is country and regional leadership. None of it is on your leadership page.
what we went looking forThree countries and four French territories each have a named director, with a phone number and an email, published on your Implantations page, not on Équipe de direction. A buyer in Brussels or Munich cannot find a person from your leadership page, only from a contact block. And their headlines are better than the group's.
2 posts of their own in the last 3 months, 12 reshares of other people’s. Median own post: 0.62% of their followers respond.
Someone building ACT-ON in Belgium, in HR technology. A reader knows the field, the market and the mission. The best-read profile in the firm, and he is not on your leadership page.
7 posts of their own in the last 8 months, 8 reshares of other people’s. Median own post: 0.54% of their followers respond. Publishes a Services block naming 5 services.
The country director for Switzerland. Accurate and checkable. His real asset, a master's in work and organisational psychology, is in the About and invisible to anyone who does not scroll.
LinkedIn would not render this profile’s activity to a logged-out reader on any attempt, so we cannot say what this person publishes. One signed-in pass settles it.
Activity not readable logged out.
A specialist: talent, learning, skills, data, technology. The only leader whose profile lists capabilities a buyer can match to a need.
5 posts of their own in the last 3 months, 8 reshares of other people’s. Median own post: 0.06% of their followers respond. 1 further item could not be attributed to an author, and is left out.
A regional director. Correct, and the largest audience in the firm learns nothing from it. Seven thousand people follow a job title.
8 posts of their own in the last 12 months, 6 reshares of other people’s. Median own post: 3.0% of their followers respond. That is everything LinkedIn serves a logged-out reader; there may be more further back.
A regional director who ties herself to the brand, @ACT-ON. The affiliation is clear; the reason to call is not.
4 posts of their own in the last 12 months, 8 reshares of other people’s. Median own post: 4.2% of their followers respond.
Twelve years in HRIS, written in his About and reached only by scrolling. His headline is not served to a logged-out reader, so we quote none.
8 posts of their own in the last 5 months, 5 reshares of other people’s. Median own post: 1.5% of their followers respond. 1 further item could not be attributed to an author, and is left out.
An agency director in Nantes, with ACT-ON in the line. He publishes on HRIS change management, and his headline does not mention it.
And a third list: the board
Associés principaux · also on the same pageYour site publishes three overlapping lists of leaders: the nine-person Équipe de direction, seven territory directors under Implantations, and a three-person board. Julien Galtier appears on two of them with different titles: “Directeur STRATEGY & HRIS - Talent & GTA” in one place, “Directeur Général Délégué” in the other, and a conviction statement on LinkedIn. Three answers to “what does Julien do”, before a buyer has even called.
Associés principaux · the board, verbatim from the site
What is great, protect it
Real operators with real biographies, and the periphery is already doing it right.
- Photographs, names and titles for all nine, professionally shot and consistent. Most firms this size publish a stock image and a mailbox. The raw material is there.
- Geert Van Gucht (Belgium) and Alain Rossi (Germany) have the best headlines in the firm, “Developing ACT-ON Belgium, inspiring HR Technology consultancy” and “#HumanTech - Talent Management, Learning, Skills, Data & Technology”. They name a field and a mission. Nobody asked them to; they just did it.
- Marc Garrido states 35 years of team leadership in France and internationally. That is a scarce, checkable biography the website reduces to two words.
- Julien Galtier: 24 years in HR systems, 18 in this firm, five promotions. Still the shortest path from biography to authority.
- Frédéric Berton's 7,854 followers prove a single person here can out-reach a company page, without a content budget.
Is the USP clear?No
Six readable headlines, and not one names a problem a buyer has.
The ten we could not read are the finding, not a gap in our work. A prospect who is not signed in sees exactly what we saw: a name and a city. That includes the President and the directors of TECHNOLOGY, DATA and HR.
Emmanuel Demunck is the most revealing row. The one field we can read on the sales director, his About, opens with “Allier l'Humain & la Technologie” (their words: bringing People and Technology together), the exact sentence that appears near-verbatim on competitors' sites. The person paid to differentiate is publishing the least differentiating line the firm owns.
What needs improving
- One rule, not nine rewrites: a headline names the problem you fix, for whom. “Je fais tenir les projets de paie” beats “Directeur HRIS” with the same reader, and the job title still shows one line below.
- Fix the broken link first: it costs five minutes. Your leadership page links your CFO to a LinkedIn address that no longer exists. Whatever you decide about headlines, a dead link on the page that introduces your leaders is the cheapest thing on this list.
- Give us one signed-in pass over the nine in Neuilly. Ten of sixteen profiles are unreadable to a logged-out visitor, so the priority order for your own team cannot be settled from outside. Thirty minutes with a session closes it.
- Start with Eric Fosse and Nicolas Eimery. Two practices, two of your largest audiences, and neither profile gives a stranger any link to ACT-ON. That much is visible without signing in.
- Put the seven territory directors on the leadership page. All seven have a live profile and a real audience, Berton 7,854, Nait 3,793, Van Gucht 2,658, Berger 2,612, and a buyer in Lille or Munich currently has no person to find.
- Settle Julien's title once. Two practices, a board seat and a conviction cannot all be the answer; pick the one a buyer needs.
- Copy Van Gucht and Rossi inward. Your best headlines are already written, by your own people, outside Paris.
What needs dropping
- Job titles as headlines. Four of the six readable ones, and LinkedIn already prints the title one line below.
- The company slogan as personal copy. It is the least ownable sentence the firm has, and it opens the sales director's About.
- Three separate leadership lists. Équipe de direction, Implantations and Associés principaux publish overlapping people with inconsistent titles. One list, one title each.
- The expectation that the company pages carry the practices. They cannot, a page cannot answer a comment as a person.
What is missing
- Anything a logged-out buyer can read on ten of the sixteen. Including DATA and TECHNOLOGY, two of your four practices.
- Any territory director on the leadership page. Seven named people, zero presence where a buyer looks for leadership.
- A findable profile for your HR director. Her profile carries a first name and an initial, so a buyer searching “Erell Sadowski ACT-ON” does not reach her. In a firm whose deepest practice sells to HR directors, she is the most persuasive reference you have and the hardest to find.
- Any employee advocacy. 588 members, no reshare rule, no reusable content.
- Comment activity. Across nine leaders, effectively zero engagement on other people's posts, the highest-leverage surface on LinkedIn.