Evidence base

Offers, 225 named client accounts, 83 published cases and 11 industries, read off the public record.

ClientACT-ON GROUP

Prepared byB2G · Authority

Date20 September 2026

Baselinefrozen 20 Sep 2026

Everything in this report was read from ACT-ON GROUP's own public surfaces, the website, the manifesto, all nine LinkedIn pages, the published references, on the date above. Figures are the baseline frozen at the start of the engagement; any claim we make in ninety days is measured against them.

Everything you sell, and everyone you have sold it to, read off your own site.

No questionnaire. We read it, you correct it. This is the evidence base every partner's positioning will draw on, so it is worth two minutes of your eyes.

Offers published

Four overlap. Three “transformation” offers share one buyer.

Client accounts

225

Named on your own site, across 11 industries and 4 markets.

Bought by an HR director

144/225

64%. Plus 31 more where the HRD buys alongside the CIO.

The finding that should decide your positioning

Your own client list says you are an HR firm that also does three other things.

144 of 225 accounts were bought by an HR director. 62 involve a CIO, 8 a CFO. Of 83 published case studies, 50 are HRIS work. Your website presents four equal practices; your revenue history presents one practice that carries the house.

This is not an argument for dropping the other three. It is an argument for which one speaks first, and it is why we start with your HRIS partner rather than drawing lots.

Offers as your site states them

34 pages

Offer	Evidence	Our reading
ACT-ON HRIS payroll, admin, GTA, talent	11 pages · 50 cases	Clear, deep, ownable
ACT-ON DATA “data reconnected to the business”	7 pages · 14 cases	Clear & distinct
ACT-ON TECHNOLOGY “no ESN, made in France”	5 pages · 8 cases	Strongest stance you own
ACT-ON STRATEGY	6 pages · 4 cases	Overlaps the three below
Organisational transformation	2 pages	Same buyer as Strategy
Digital transformation	3 pages	Same buyer as Strategy
Cultural transformation	1 page · 0 cases	No case, no owner

Markets

France	196	Office
Belgium	17	Brussels
Switzerland	8	Lausanne
Germany	4	Munich · thin

40 of your 83 case studies name no client. “A European technology company”, “a world leader in semiconductors”. Those are real references that prove nothing. Some could be named with one phone call, the cheapest credibility available to you.

Industries, counted from your own client list

11 industries · your four offers, account count and share

HRISDATATECHSTRATEGYcount and share of that industry

Industry	Accounts	HRIS	DATA	TECH	STRATEGY	Cases
Services	41	35 · 88%	1 · 2%	4 · 10%	0 · 0%	4
Manufacturing	37	28 · 82%	1 · 3%	4 · 12%	1 · 3%	6
Public sector	34	26 · 76%	1 · 3%	7 · 21%	0 · 0%	5
Banking & insurance	24	18 · 75%	3 · 13%	3 · 12%	0 · 0%	2
Retail & distribution	22	21 · 100%	0 · 0%	0 · 0%	0 · 0%	3
Healthcare & social care	16	14 · 88%	0 · 0%	2 · 12%	0 · 0%	3
Energy & utilities	14	12 · 86%	0 · 0%	2 · 14%	0 · 0%	1
Luxury	13	13 · 100%	0 · 0%	0 · 0%	0 · 0%	0
Transport & logistics	12	10 · 83%	0 · 0%	2 · 17%	0 · 0%	0
Media & information	5	4 · 80%	0 · 0%	1 · 20%	0 · 0%	0
Construction	4	4 · 100%	0 · 0%	0 · 0%	0 · 0%	0

Every one of the eleven industries leads with HRIS, and the other three offers only appear where you have named proof. Public sector is the one place TECHNOLOGY reaches a fifth of the accounts, and DATA only breaks double digits in Banking & insurance. Luxury, Retail & distribution and Construction are 100% HRIS, which is a concentration, not a strength.

Attribution: a published case study decides the offer where one exists, 37 accounts; the buying function on your own client record decides the rest. Correct any row and every later screen follows.

Confidential · prepared for ACT-ON GROUPevidence · en