Assessment report
Seven claims placed side by side across both surfaces, and what a buyer concludes from reading both.
Same claims, both surfaces, and what a buyer concludes when they see both, which they do, because they check LinkedIn before the call and the website after it.
Website
5/10
Substance without a sentence. Undersells a real position.
4/10
Production without aim. Oversells a generic one.
Together
3/10
Lower than either alone. The two surfaces contradict each other, and a buyer reading both trusts neither.
| Claim | What the website says | What LinkedIn says | What a buyer concludes |
|---|---|---|---|
| Who you are | A consulting & services firm with four practices, 23 years, 290 clients | “The leading player in #HumanTech” | Two different companies. One is credible, the other is a slogan. |
| What you refuse | “No ESN, made in France”, on the Technology page | Nothing. “We will meet all your expectations.” | The strongest thing you have is absent from the surface buyers check first. |
| Proof | 225 named clients, 83 case studies, real numbers | No client names, no numbers in any About | Your proof never reaches the audience of 42,211. |
| Who does the work | A team page, no practice owner named | Nine pages, 588 members, not one person named on any of them | No human to hire. Buyers hire people, not pages. |
| Your specialism | HRIS is clearly the deepest, 131 references | HRIS is third of nine, 6,844 followers, behind DATA | Your best business has your weakest voice. |
| Your market | ETI, SBF 120, CAC 40 and public sector, everyone | Auto-classified against McKinsey and Deloitte | Nobody, human or algorithm, can tell who you serve. |
| What to do next | “Contact us” | Nothing. No link, no offer, no diagnostic. | A convinced visitor leaves. Twice. |
The one sentence
Your website undersells a real position. Your LinkedIn page oversells a generic one.
Fixing either alone makes the gap worse. The order that works: settle the position once, then let both surfaces say the same thing, and let named humans carry it, because that is the only version a buyer can act on.
Every partner we position inherits this. If the firm says “we do everything”, a partner claiming one specialism looks off-message, and if the firm says nothing checkable, the partner carries the proof alone.
Which is why we do not wait. We onboard the first partner now, and each partner's positioning forces one company decision at a time, in the order the business actually feels it.
The alternative, fixing the firm first, then the partners, means a four-practice consensus before anyone publishes anything. That takes a quarter and produces nothing.